OpenAI introduces Sponsored Agents and new ChatGPT Ads tools with HubSpot and Shopify

Why it matters

OpenAI announced ChatGPT Ads updates: testing Sponsored Agents so an ad click can open a labeled conversation with a business-sponsored agent inside ChatGPT; natural-language campaign create/manage in ChatGPT Work; AI creative assist and optional copy adaptation in Ads Manager; plus HubSpot and Shopify integrations for create, track, and follow-up.